Product Marketing Manager - Infrastructure Monitoring
Your role at Dynatrace
As a Product Marketing Manager at Dynatrace, you will drive marketing strategy, messaging, go-to-market plans and sales enablement for our Network Observability solution. You will be the expert in buyers, their challenges, how they buy, and their buying criteria, and will use that knowledge to create and deliver outstanding content, enable the sales team, and to ensure successful and consistent execution of product launches.
Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits are crucial. You will collaborate closely across the marketing organization including demand generation, campaign management and field marketing teams to ensure effective and consistent messaging. The selected candidate will work with product management and field sales teams to identify and prioritize messaging, tools and content to support sales and product launch processes.
Work closely with the product management teams to identify market opportunities and define market leading products
Develop and manage go-to-market product launch plans.
Drive development of key messages that resonate with target buyers new releases and campaigns.
Work closely with the campaign team to define and support strategic marketing plans that are aligned with product line objectives.
Create sales tools to ensure that direct and indirect sales channels are able to effectively and consistently deliver the right messages to our target buyers.
Perform buyer and market research to understand industry trends and ensure resonant messages and effective marketing strategy.
Define, develop and deliver quality content that can be leveraged in marketing and sales activities and thought leadership.
Ensure Dynatrace products are represented consistently and effectively on the Dynatrace website and all other customer-facing materials.
Effectively communicate project status, issues and results.
This role will work a hybrid schedule out of our Waltham, MA or Detroit, MI offices
What will help you succeed
BA or BS degree in business, engineering, computer science or related
2+ years experience in B2B software marketing
3+ years experience in the infrastructure monitoring industry
Background and industry knowledge in the infrastructure software space, with APM, Observability, and/or AIOps specific experience
Experience marketing SaaS solutions
Excellent written and verbal communications skills and strong presentation skills
Proven track record of developing strong and innovative content
Ability to convey complex ideas in a clear, concise manner
1+ years experience in network operations industry
High energy and strong interpersonal skills
Self-starter with the ability to manage several projects in a fast-paced environment
Why you will love being a Dynatracer
We support your career development and personal growth journey with knowhow, resources and dedicated time.
We believe in providing a flexible, fulfilling and trusting work environment that fits your current life situation.
Dynatrace exists to make the world’s software work perfectly. Our unified software intelligence platform combines broad and deep observability and continuous runtime application security with the most advanced AIOps to provide answers and intelligent automation from data at an enormous scale. This enables innovators to modernize and automate cloud operations, deliver software faster and more securely, and ensure flawless digital experiences. That is why the world’s largest organizations trust Dynatrace® to accelerate digital transformation.
We're an equal opportunity employer and embrace all applicants. Dynatrace wants YOU—your diverse background, talents, values, ideas, and expertise. These qualities are what make our global team stronger and more seasoned. We're fueled by the diversity of our talented employees.
Dynatrace LLC (Dynatrace) does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any Dynatrace employee. Dynatrace will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Dynatrace.