Dynatrace careers teams marketing communication hero

Marketing Operations Manager

Company Description

Dynatrace provides software intelligence to simplify cloud complexity and accelerate digital transformation. With automatic and intelligent observability at scale, our all-in-one platform delivers precise answers about the performance and security of applications, the underlying infrastructure, and the experience of all users to enable organizations to innovate faster, collaborate more efficiently, and deliver more value with dramatically less effort. That’s why many of the world’s largest organizations trust Dynatrace®️ to modernize and automate cloud operations, release better software faster, and deliver unrivalled digital experiences.

 

We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law.  If your disability makes it difficult for you to use this site, please contact recruiting@dynatrace.com. Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law/EEO is the Law Supplement. To be considered for this position, please upload your resume/CV.

 

Dynatrace requires all US employees to be fully vaccinated against COVID-19 two weeks prior to their start date, and to provide verification via the Clear app.  Requests for exemptions, must be reviewed and approved prior to commencing employment.  If this requirement is not met, your employment will not commence.

 

Note to Recruiters and Placement Agencies: Dynatrace LLC (Dynatrace) does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any Dynatrace employee. Dynatrace will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Dynatrace.

Job Description

Dynatrace is looking for a Marketing Operations Manager to join our global Marketing Analytics & Operations team. This is a critical team within Corporate Marketing that optimizes the lead lifecycle, manages day-to-day marketing initiatives, oversees the organization’s Mar-Tech stack, and enables the business with marketing performance insights. The role requires a high degree of technical knowledge of both Marketo and Salesforce and their integration, as well as strong project management and data analytics skills.  

Key Responsibilities: 

  • Create, maintain and optimize scalable processes to ensure best practices around lead scoring, lead tracking, lead enrichment, lead segmentation and lead acquisition are followed 

  • Act as subject matter expert with business stakeholders on internal data, technical processes and solution approaches 

  • Partner with stakeholders including the Business Systems, Sales Operations and SDR teams to maintain alignment on lead management and underlying technical infrastructure 

  • Actively look for opportunities to drive incremental value and anticipate future business needs to continuously improve efficiency and throughput 

  • Gather, understand and execute upon business/stakeholder requirements and project manage complex lead lifecycle projects 

  • Work closely with the marketing teams to create and analyze lead and campaign reports to determine performance, ROI and business impact on a weekly and ad-hoc basis 

  • Document business scenarios, customer journeys and expected outcomes - mapped to requisite data and automation capabilities solutions 

Qualifications

  • 5+ years of experience working with Marketo 

  • High Proficiency with Salesforce, specifically with the lead, contact, account objects as well as the integration with Marketo and reporting 

  • Advanced knowledge of marketing funnels, lead management, lead lifecycle implementation within Marketo 

  • Strong familiarity of the various global compliance and privacy regulations on marketing communications 

  • Be highly organized and able to prioritize and manage multiple, fast-moving projects using external vendor and internal resources 

  • A proactive problem solver with good communication, project management skills to relay your findings and solutions across technical and non-technical audiences 

  • Ability to deliver projects successfully on time and quality 

  • Strong intellectual curiosity to develop and embrace new standard methodologies to build a continuous improvement culture 

  • Strong analytical skills using excel and experience with visual reporting 

  • Strong attention to detail 

Preferred Qualifications: 

  • Marketo certifications and/or admin experience 

  • Salesforce certifications and/or admin experience 

  • Experience working with marketing attribution model solutions like Leandata, Full Circle, Bizible, or similar is preferred 

  • Experience with data analysis and ETL tools including Tableau and Alteryx 

Additional Information

All your information will be kept confidential according to EEO guidelines.

 

#LI-MS2

We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law.  If your disability makes it difficult for you to use this site, please contact recruiting@dynatrace.com. Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law/EEO is the Law Supplement. To be considered for this position, please upload your resume/CV.

Dynatrace requires all US employees to be fully vaccinated against COVID-19 two weeks prior to their start date, and to provide verification via the Clear app.  Requests for exemptions, must be reviewed and approved prior to commencing employment.  If this requirement is not met, your employment will not commence.

Note to Recruiters and Placement Agencies: Dynatrace LLC (Dynatrace) does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any Dynatrace employee. Dynatrace will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Dynatrace.