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Senior Manager, Integrated Demand Generation

Your role at Dynatrace

Dynatrace seeks an experienced B2B demand generation marketer build and execute global, integrated campaigns, with a customer-centric focus for driving measurable pipeline results. Reporting to the Director of Integrated Demand Generation, this individual will drive strategy and execution of (but not limited to) our global awareness, aquisiton, lead development, and conversion programs aligned to key campaign themes, and designed to drive maximum pipeline impact. Ideal candidates will be creative and data-driven with deep lead/demand generation and ABM experience. Strong communication, collaboration, multi-tasking skills and the ability to execute and thrive in a fast-paced environment are essential.

  • Support the end-to-end planning and execution of marketing campaigns across multiple channels, including web, email, content marketing, paid media, digital, social, webinars, ABM and more.

  • Partner closely with marketing, sales, content, product marketing, and operations to develop high-impact campaigns with meaningful touchpoints to our key buyer personas.

  • Drive an effective marketing mix that optimizes program ROI

  • “In the know” about leading trends in demand generation, and bringing new ideas for amplification and conversions

  • Research and source new vendors and programs to pilot

  • Strong creative instincts bringing a fresh perspective and new ideas to the team

  • Proactively communicate with internal partners about progress, deliverables, roadblocks, and results

  • Strong understanding of the buyers’ journey to align content and communications channels to drive optimal conversion

What will help you succeed

Required Qualifications

  • Bachelors Degree or relevant work experience

Preferred Qualifications

  • 7-10 years experience in marketing planning and execution, preferably for B2B software, SaaS or IT security industries

  • Strong writing skills, ability to grasp and articulate campaign content and product level messaging quickly

  • Strong interpersonal skills and the ability to work well across teams, customers, sales, and vendors

  • Understanding and ability to manage and execute across the global demand strategy

  • Excellent project management skills with an eye and attention for details

  • Self-motivated and sense of urgency, must have the ability to manage multiple projects at one time

  • Must be able to assess and prioritize workload in a strict deadline-driven environment

Why you will love being a Dynatracer

  • Additional Information

  • DOE, annual salary $130K - $160K plus Health, Dental, Life, STD, LTD, 401k, PTO. Total compensation may vary depending on candidate experience, education and location.

  • All your information will be kept confidential according to EEO guidelines.

Discover more

About Dynatrace

Dynatrace exists to make the world’s software work perfectly. Our unified software intelligence platform combines broad and deep observability and continuous runtime application security with the most advanced AIOps to provide answers and intelligent automation from data at an enormous scale. This enables innovators to modernize and automate cloud operations, deliver software faster and more securely, and ensure flawless digital experiences. That is why the world’s largest organizations trust Dynatrace® to accelerate digital transformation.

We're an equal opportunity employer and embrace all applicants. Dynatrace wants YOU—your diverse background, talents, values, ideas, and expertise. These qualities are what make our global team stronger and more seasoned. We're fueled by the diversity of our talented employees.

More information

Dynatrace LLC (Dynatrace) does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any Dynatrace employee. Dynatrace will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Dynatrace.

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