Dynatrace careers teams marketing communication hero

Senior Account Based Marketing Manager

Company Description

Dynatrace provides software intelligence to simplify cloud complexity and accelerate digital transformation. With automatic and intelligent observability at scale, our all-in-one platform delivers precise answers about the performance and security of applications, the underlying infrastructure, and the experience of all users to enable organizations to innovate faster, collaborate more efficiently, and deliver more value with dramatically less effort. That’s why many of the world’s largest organizations trust Dynatrace®️ to modernize and automate cloud operations, release better software faster, and deliver unrivalled digital experiences.

We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law.  If your disability makes it difficult for you to use this site, please contact recruiting@dynatrace.com. Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law/EEO is the Law Supplement. To be considered for this position, please upload your resume/CV.

Dynatrace requires all US employees to be fully vaccinated against COVID-19 two weeks prior to their start date, and to provide verification via the Clear app.  Requests for exemptions, must be reviewed and approved prior to commencing employment.  If this requirement is not met, your employment will not commence.

Note to Recruiters and Placement Agencies: Dynatrace LLC (Dynatrace) does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any Dynatrace employee. Dynatrace will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Dynatrace.

Qualifications

The Senior Account Based Marketing Manager position will be responsible for developing, managing, and executing account specific marketing plans that support sales objectives and drive pipeline for a number of strategic accounts in North America. This position will report into the Director, North America Marketing and will work closely with the sales teams on these accounts, as well as with the Campaigns Team and Field Marketing. 

What You’ll Do 

  • Leading the development of an account specific ABM plan in partnership with the account team to develop deep decision maker relationships, create brand awareness, secure meetings, accelerate pipeline and drive internal customer advocacy and adoption. 

  • Create and deliver cross-portfolio GTM account specific activities and marketing plays that align to an account specific business imperatives. 

  • Plan and execute account-specific pipeline generation and acceleration programs targeting specific key contacts within an account. 

  • Lead ongoing planning and review sessions with the sales teams and other key players assigned to these accounts to ensure alignment and focus on strategy and objectives. 

  • Work with regional marketing, the campaigns marketing team, and other internal teams to determine existing programs and assets that align with an account’s GTM plans and incorporate into overall plan. 

  • Identify key strategic partners for each of the accounts and work together with sales, business development teams and the partners to develop joint account plans and initiatives. 

  • Act as the “chief marketing officer” for these accounts, tracking the effectiveness of campaigns through overall engagement, meetings booked and pipeline generated 

The Experience & Skills We Desire 

  • Candidate should have 8+ years’ marketing and/or sales experience in high technology 

  • Ideal candidate has 3+ years specifically supporting a territory or accounts in a field marketing/ABM or sales capacity 

  • Hands-on data and analytics experience using CRM and/or marketing automation software required 

  • Experience working with sales, field marketing, partners and customers and prospective customers 

  • Experience managing budgets and respect for company spending processes 

  • Deep understanding of sales, the sales process, sales cycles and knows how to do account planning. 

  • Familiarity aligning integrated marketing campaigns to a sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth. 

  • Excels at communicating cross-functionally, across marketing, sales and with senior management 

  • Strong knowledge of markets, trends, industries, buying behavior, channel/3rd party implications, and how to work with partners 

  • Data driven, can dive into metrics, understand KPIs and report on success 

  • Experience working in fast paced work environments, managing multiple projects simultaneously. 

  • Proven track record managing multiple priorities with cross-functional teams 

  • Ability to articulate and present plans teams across Dynatrace 

  • Collaboration 

  • Proactive/Initiative 

  • Resourcefulness 

  • Problem-solver 

  • Global-mindedness 

  • ITSMA ABM Certification or training is preferred 

  • Education: Bachelor’s degree (BS/BA) Required 

  • Travel of 20% as needed 

Additional Information

All your information will be kept confidential according to EEO guidelines.

 

#LI-MS2

We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law.  If your disability makes it difficult for you to use this site, please contact recruiting@dynatrace.com. Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law/EEO is the Law Supplement. To be considered for this position, please upload your resume/CV.

Dynatrace requires all US employees to be fully vaccinated against COVID-19 two weeks prior to their start date, and to provide verification via the Clear app.  Requests for exemptions, must be reviewed and approved prior to commencing employment.  If this requirement is not met, your employment will not commence.

Note to Recruiters and Placement Agencies: Dynatrace LLC (Dynatrace) does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any Dynatrace employee. Dynatrace will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Dynatrace.