Senior Industry Marketing Manager - Financial Services

Dynatrace is seeking an experienced marketing leader to drive the company’s industry marketing program in the banking and financial services markets. Reporting to the Sr. Director of Industry Marketing, this individual will own the company’s global Financial Services industry GTM strategy. Responsibilities include developing messaging, collaborating with product, sales, and demand generation teams to create and execute campaigns, and aligning with sales and marketing teams to establish bold yet attainable goals. 
 
Candidates must have exceptional cross-team collaboration, content creation, and campaign orchestration skills. In addition, they should possess a passion for working in a high-growth, fast-paced environment and have a proven track record of delivering results and working with high-performing teams. The person should be a self-starter, results-oriented, and comfortable working within a global organization.   

• Own the Dynatrace message for the banking and financial services markets globally and ensure it is clearly communicated to all relevant internal and external stakeholders, including customers, prospects, and partners 

• Conceptualize and create content, including external assets (papers, videos, blogs, infographics, etc.), sales enablement materials, presentations, and web content 

• Own the strategic GTM plan incorporating all relevant programs and assets to meet pipeline contribution goals.  Collaborate with field marketing and other relevant business units to plan and implement marketing campaigns for the banking and financial services verticals 

• Work cross-functionally with Dynatrace marketing, product, partner, and sales teams to raise awareness and establish Dynatrace as the observability and application security platform of choice at target customer organizations 

• Work with customers and customer marketing to increase the “voice of the customer” at relevant forums to raise awareness and credibility of the Dynatrace platform in solving business challenges 

• Support Dynatrace sales teams in developing account-based strategies, including identifying target accounts and delivering relevant assets to win deals 

• Work with solutions and sales engineering teams to drive compelling vertical-oriented demos in market 

• Evangelize Dynatrace solutions at industry forums (webinars, analyst engagements) and conferences 

• Influence the Dynatrace partner strategy and work closely with partners focused on the Financial Services markets to raise awareness and drive pipeline objectives 

• Develop weekly, monthly, quarterly, and annual business review rhythm and present strategy and results to Dynatrace executives on a regular basis