Dynatrace careers teams marketing communication hero

Product Marketing Director, Infrastructure

Job Description

As Director of Product Marketing – Infrastructure, you will be responsible for driving marketing strategy, messaging, go-to-market plans and sales enablement for our key product lines. You own GTM strategy for the business, and work closely across Sales, Marketing and Product to fine tune and execute our GTM activities. You will be the expert in target markets, buyers, their challenges, how they buy and their buying criteria, and will use that knowledge to create and deliver outstanding content, enable the sales team, and to ensure successful and consistent execution of product launches. 

Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits are crucial.  You will collaborate closely across the marketing organization including demand generation, PR, analyst relations, campaign management and field marketing teams to ensure effective and consistent messaging. You will also work with product management and field sales teams to identify and prioritize messaging, tools and content to support sales and product launch processes.

Primary Roles/ Resosibilities:

  • Work closely with the product management teams to identify market opportunities and define market leading products

  • Develop and manage go-to-market product launch plans.

  • Drive development of key messages that resonate with target buyers’ new releases and campaigns.

  • Work closely with campaign team to define and support strategic marketing plans that are aligned with product line objectives.

  • Create sales tools to ensure that direct and indirect sales channels are able to effectively and consistently deliver the right messages to our target buyers.

  • Perform buyer and market research to understand industry trends and ensure resonant messages and effective marketing strategy.

  • Define, develop and deliver quality content that can be leveraged in marketing and sales activities and thought leadership.

  • Ensure Dynatrace products are represented consistently and effectively on the Dynatrace website and all other customer-facing materials.

  • Effectively communicate project status, issues and results.


  • BA or BS degree in business, engineering, computer science or related

  • MBA preferred

  • Minimum 10+ years’ experience in software marketing

  • Background and industry knowledge in the infrastructure software space, especially Cloud Platforms, APM, AIOps, Infrastructure Monitoring, or DevOps ecosystem related experience

  • Experience marketing SaaS solutions

  • Excellent written and verbal communications skills and strong presentation skills

  • Proven track record of developing strong and innovative content

  • Ability to convey complex ideas in a clear, concise manner

  • High energy and strong interpersonal skills

  • Self-starter with the ability to manage several projects in a fast-paced environment

  • Proven ability to ramp up quickly with detailed technical content, and to stay current with new product developments

Additional Information

We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law.  If your disability makes it difficult for you to use this site, please contact recruiting@dynatrace.com. Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law/EEO is the Law Supplement. To be considered for this position, please upload your resume/CV.

Dynatrace requires all US employees to be fully vaccinated against COVID-19 two weeks prior to their start date, and to provide verification via the Clear app.  Requests for exemptions, must be reviewed and approved prior to commencing employment.  If this requirement is not met, your employment will not commence.

Note to Recruiters and Placement Agencies: Dynatrace LLC (Dynatrace) does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any Dynatrace employee. Dynatrace will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Dynatrace.