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Partner Marketing Manager: NORAM

Company Description

Dynatrace provides software intelligence to simplify cloud complexity and accelerate digital transformation. With automatic and intelligent observability at scale, our all-in-one platform delivers precise answers about the performance and security of applications, the underlying infrastructure, and the experience of all users to enable organizations to innovate faster, collaborate more efficiently, and deliver more value with dramatically less effort. That’s why many of the world’s largest organizations trust Dynatrace®️ to modernize and automate cloud operations, release better software faster, and deliver unrivalled digital experiences.

Job Description

The Partner marketing manager will be a key member of the rapidly growing Partner organization within Dynatrace. You will be responsible for executing partner marketing initiatives in North America (NORAM) with responsibility for planning, execution and reporting of marketing programs, campaigns, and events both with partners to enterprise accounts.

The emphasis of this role will be driving end-customer demand generation activities with Dynatrace partners in alignment with corporate objectives. The role will collaborate closely with NORAM Partner Sales team, the global partner marketing organization, and regional marketing teams. The role will work with adjacent partner enablement teams to create campaigns the drive trainings and certifications.

This is a results-driven role where Marketing Qualified Leads (MQLs), Qualified Sales Opportunities (QSOs), and Partner Deal Registrations (PDRs) are fundamental metrics of success. Reporting and analyzing activities to make recommendations and improvements is critical.

You will be supported by a central Partner marketing team that will share communication, campaign, content, and event best practices, while also providing access to market leading technology platforms to accomplish your goals.

Primary Roles and Responsibilities:

  • Develop and agreed marketing objectives in partnership with NORAM partner sales leadership

  • Initiate and drive marketing plans with partners to engage prospects

  • Plan, execute, measure, and analyze campaign and event activities that drive MQLs, QSOs, and PDRs and make recommendations to increase effectiveness

  • Utilize and managed MDF budget to co-fund partner marketing activities that drive partner originated opportunities and pipeline

  • Identify and drive case studies and win wires for circulation, evangelism, and awareness within specific partners

  • Support the ongoing development, refinement, and optimization of the Partner Program,

  • Enforce appropriate Dynatrace brand usage and ensure messaging is within guidelines

  • Drive portal adoption along with portal feature and content enhancements based on Partner requirements and feedback


  • Bachelor’s Degree in Business or Marketing or equivalent

  • Minimum of 5 years’ experience in B2B high tech/SaaS organizations with responsibility for partner marketing and programs

  • Experience working in hi-tech/SaaS companies is required, experience with cloud platforms or DevOps providers a definite advantage

  • Experience with Partner GTM models including resellers, consultants, systems integrators, CIO advisories, and Managed Service Providers is mandatory

  • Excellent written, verbal and presentation skills with comfort level presenting to business owners and senior management

  • Must be an independent, flexible self-starter with high-energy and a growth mindset who can build rapport and drive execution with Partner managers and Partner business owners

  • Salesforce.com and Marketo experience helpful

  • Spanish and/or Portuguese language skills is a bonus

  • 10-20% travel required

Additional Information

All your information will be kept confidential according to EEO guidelines.



We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law.  If your disability makes it difficult for you to use this site, please contact recruiting@dynatrace.com. Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law/EEO is the Law Supplement. To be considered for this position, please upload your resume/CV.

Dynatrace requires all US employees to be fully vaccinated against COVID-19 two weeks prior to their start date, and to provide verification via the Clear app.  Requests for exemptions, must be reviewed and approved prior to commencing employment.  If this requirement is not met, your employment will not commence.

Note to Recruiters and Placement Agencies: Dynatrace LLC (Dynatrace) does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any Dynatrace employee. Dynatrace will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Dynatrace.