Dynatrace careers teams marketing communication hero

Social Media Specialist

Company Description

Dynatrace provides software intelligence to simplify cloud complexity and accelerate digital transformation. With automatic and intelligent observability at scale, our all-in-one platform delivers precise answers about the performance and security of applications, the underlying infrastructure, and the experience of all users to enable organizations to innovate faster, collaborate more efficiently, and deliver more value with dramatically less effort. That’s why many of the world’s largest organizations trust Dynatrace®️ to modernize and automate cloud operations, release better software faster, and deliver unrivaled digital experiences.

Job Description

We are looking for a Social Media Specialist to join our Corporate Marketing team. This role will be responsible for supporting our organic social media program through several initiatives that include our branded social channels, employee advocacy program, and industry events. 

The ideal candidate for this position will have a passion for social media and the value it brings to an organization and the teams within it. They will be collaborative, creative, and comfortable engaging with everyone – from internal leaders to customers. This is a perfect role for an individual who enjoys creating fun, authentic, and engaging experiences that can grow an online community and drive business opportunities. 


  • Maintain social media content calendar, coordinating content with stakeholders across the organization including PR/Communications, Events, Product, Talent Acquisition, etc. 

  • Collaborate with our internal brand team on the development of creative assets to be used across social media channels, that align with platform best practices and brand guidelines 

  • Assist in the management of our employee advocacy program 

  • Perform social listening relevant to our brand, competitors, and industry to identify opportunities for engagement and/or intervention to escalate to appropriate team members 

  • Aid in the production of monthly/quarterly reporting that highlights social media performance 

  • Edit short video content suitable for quick consumption across social media channels 

  • Ensure the compliance of our social media policy  

  • Educate team members on social media best practices 

  • Help drive the social media planning and on-site activation for our annual customer conference, Perform and other key field events 


  • 2-3 years of social media experience 

  • Excellent organizational skills, with the ability to manage multiple projects simultaneously  

  • Active and proficient on social media platforms 

  • Strong collaboration and communication skills – confident in ability to engage with team, internal stakeholders, leadership and our larger Dynatrace community 

  • Experience utilizing social media tools such as Sprout Social, SocialBakers, Bitly, and Restream 

  • Familiarity with employee advocacy programs 

  • Analytics oriented – can take in data, interpret/communicate the story and make strategic recommendations  

  • Experience with Google Analytics is a plus 

Additional Information


We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law.  If your disability makes it difficult for you to use this site, please contact recruiting@dynatrace.com. Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law/EEO is the Law Supplement. To be considered for this position, please upload your resume/CV.

Dynatrace requires all US employees to be fully vaccinated against COVID-19 two weeks prior to their start date, and to provide verification via the Clear app.  Requests for exemptions, must be reviewed and approved prior to commencing employment.  If this requirement is not met, your employment will not commence.

Note to Recruiters and Placement Agencies: Dynatrace LLC (Dynatrace) does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any Dynatrace employee. Dynatrace will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Dynatrace.