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Senior Digital Marketing Analyst

Company Description

Dynatrace exists to make the world’s software work perfectly. Our unified software intelligence platform combines broad and deep observability and continuous runtime application security with the most advanced AIOps to provide answers and intelligent automation from data at an enormous scale. This enables innovators to modernize and automate cloud operations, deliver software faster and more securely, and ensure flawless digital experiences. That is why the world’s largest organizations trust Dynatrace® to accelerate digital transformation.

Job Description

Dynatrace is looking for a Senior Digital Marketing Analyst to join our global Marketing Analytics team. This role will report to the Director of Marketing Analytics & Operations. You will play a critical role in building a culture of data-driven decision making for teams. You will also be responsible for contributing to the strategy and planning of the Marketing team by providing business-critical insights and ensure cross-functional alignment of goals and execution.  

In this role you will use your technical skills, business acumen and communication skills to generate ideas that drive growth, while maintaining a high bar for thoughtful, impactful analyses. Successful candidates will have experience and understanding of the B2B Marketing Funnel and Digital Marketing channels. The ideal candidate would be passionate about creating data-driven, cross-channel insights to fuel our strategy and maximize the efficacy of our Paid Search (PPC) programs.

Key Responsibilities: 

  • Partner with the digital marketing teams and the larger marketing team to understand strategic objectives, media mix across all channels 

  • Build measurement plans based on the strategic objectives and media strategies; Perform analysis of all digital tactics with an emphasis on Paid Search tactics and share key learnings to help guide future direction 

  • Provide regular campaign analysis and insights using a defined set of KPIs for the Paid Search program as well as the other paid media campaigns 

  • Work in concert with the larger marketing analytics team for measurement of all aspects of campaigns - landing pages, keywords, keyword groups, creatives, multi-touch modeling, etc. 

  • Build reporting that will allow the digital marketing team to rapidly identify trends and improve efficiency 

  • Assist with strategy and campaign planning of all aspects of Dynatrace's paid search, paid social and programmatic advertising 

Qualifications

Required Qualifications 

  • 5-7 years of experience in digital marketing analytics with atleast 2-3 years of experience in analysis of Paid Search programs 

  • 3-5 years of experience with web analytics platforms (GA360 or Adobe Analytics) and data visualization platforms (Tableau, Google Data Studio)  

  • Solid understanding of the strategy of paid media acquisition channels – paid search (Google & Bing), paid social (LinkedIn) and display (programmatic & direct bookings)  

  • 2-3 years of experience with attribution tools (e.g. Calibermind, Bizible) 

  • Knowledge of the B2B lead lifecycle and the objectives of each channel of each of the stages of the lifecycle (TOFU/MOFU/BOFU) 

  • A detail-oriented approach with quantitative and research skills, and proven data interpretation capability  

  • Experience communicating with internal and external stakeholders at a variety of levels 

  • Passion for digital marketing, marketing technology, emerging trends in the digital landscape 

  • Bachelor’s degree in data analytics, computer science, software engineering, or related technical field  

Preferred Qualifications: 

  • Experience with Google Marketing Platform - Search Ads 360 (SA360), Campaign Manager 360 (CM 360), Display & Video 360 (DV 360) and Optimize 360 

  • Experience working with data warehouse platforms (BigQuery, Snowflake) 

  • Ability to work with SQL to extract and manipulate data from data warehouse platforms 

  • Experience in a B2B SaaS software company 

  • Understanding of CRM and marketing automation solutions  

  • Experience working as part of a fast paced, global team 

  • Advanced degree in marketing/business analytics or related field of study 

Additional Information

You should apply if you:

  • Love to learn about new technology and you’re curious about how things work at an in-depth level but have experience developing applications deployed to the cloud.

  • Are articulate and pride yourself in conveying complex ideas in simple terms 

  • Are comfortable speaking to audiences in person and on video calls (in front of partners, execs, and stakeholders)

  • Are capable of communicating to various personas at various levels from executive stakeholders to technical engineers and product managers

  • Have a team-oriented mindset

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We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law.  If your disability makes it difficult for you to use this site, please contact recruiting@dynatrace.com. Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law/EEO is the Law Supplement. To be considered for this position, please upload your resume/CV.

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