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Customer Marketing Specialist

Company Description

Dynatrace provides software intelligence to simplify cloud complexity and accelerate digital transformation. With automatic and intelligent observability at scale, our all-in-one platform delivers precise answers about the performance and security of applications, the underlying infrastructure, and the experience of all users to enable organizations to innovate faster, collaborate more efficiently, and deliver more value with dramatically less effort. That’s why many of the world’s largest organizations trust Dynatrace®️ to modernize and automate cloud operations, release better software faster, and deliver unrivalled digital experiences.

Job Description

It’s never been more important to create strategic relationships between customers and the companies that serve them to ensure that customers are recognizing value from their investments, adopting new functionality, and serving as an advocate for the company. 

In this newly created role, the Customer Marketing Specialist at Dynatrace will coordinate with our customer advocates and ensure timely delivery of customer-focused content (stories), as well as create compelling and targeted communications resulting in product adoption and usage. The Specialist will partner with many departments including marketing, sales, customer success and product management.  

The right candidate will have strong program management skills, know how to get things done in a global organization, be able to build trusted relationships with customers, and truly enjoy writing for different audiences. We are looking for someone with strong interpersonal skills, savvy technical skills, and a passion for customer marketing! 

Key Responsibilities: 

  • Execute on a strategic customer communications plan, designed to engage different personas, and result in increased product usage and customer engagement; track and analyze success metrics 

  • Effectively execute on customer advocate strategy; connect with customers to coordinate advocate activities (i.e. work directly with customers to schedule interviews, review materials, ensure proper approvals are in place, etc.) 

  • Help to identify more advocates across our global customer base, following guidance on gaps we are trying to fill across verticals, use cases (including ESG), brands, etc. 


  • Bachelor's degree in marketing, business, or communications.   

  • 2+ years of enterprise marketing experience; strong preference for SaaS and B2B experience. (Customer Marketing and/or Product Marketing experience is strongly preferred. Experience with Digital and/or Demand Generation a big plus.) 

  • Strong attention to detail and analytical skills; proven track record in project management. 

  • Experience with database segmentation, lead nurturing and message testing. 

  • Experience with marketing automation, in particular Marketo, a plus.  

  • Ability to work effectively and collaborate with internal cross-functional teams and external customers to drive results. 

  • Strong customer focus and business orientation. 

Additional Information


All your information will be kept confidential according to EEO guidelines.

We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law.  If your disability makes it difficult for you to use this site, please contact recruiting@dynatrace.com. Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law/EEO is the Law Supplement. To be considered for this position, please upload your resume/CV.

Dynatrace requires all US employees to be fully vaccinated against COVID-19 two weeks prior to their start date, and to provide verification via the Clear app.  Requests for exemptions, must be reviewed and approved prior to commencing employment.  If this requirement is not met, your employment will not commence.

Note to Recruiters and Placement Agencies: Dynatrace LLC (Dynatrace) does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any Dynatrace employee. Dynatrace will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Dynatrace.