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Marketing Manager

Your role at Dynatrace

This role supports growth objectives in Dynatrace’s Japan business by planning and delivering demand generation and awareness programs designed to acquire prospects and advance existing enterprise opportunities. The position aligns and collaborates closely with our sales, global marketing, partner, and SDR teams.

This is the right role for an experienced marketer excited by the prospect of experimenting, learning, iterating, and growing.


  • Partner with the Japan sales team to plan and implement marketing campaigns to meet awareness, opportunity, and pipeline goals

  • Manage, end-to-end marketing programs, from strategy and design through execution and reporting

  • Collaborate with APAC and worldwide marketing teams to deliver campaigns that delight current and future customers

  • Develop account-based strategies including identifying strategic target accounts and delivery of relevant programs to build pipeline and win deals 

  • Manage English to Japanese content localisation utilising global vendor and process; content includes website updates, marketing collateral, campaign materials, and more 

  • Guide local deployment of global campaigns including assessing content relevance and managing review of localised materials

  • Partner with cross-functional teams to advise, enable, and deploy campaigns on local channels (e.g. Google search, paid social), ensuring programs are optimised for the Japan market

  • Work with customers to increase the voice of the customer and raise awareness and credibility of the Dynatrace platform in solving business challenges 

  • Collaborate with strategic partners and hyperscalers to drive joint business objectives

  • Be a passionate social and digital brand ambassador who champions Dynatrace and its customers

What will help you succeed

  • 7-10 years of enterprise marketing experience in Japan; strong preference for SaaS and B2B experience

  • Experience creating and executing enterprise-focused programs with a strong customer focus to drive measurable engagement and pipeline growth

  • Data-driven marketing approach: analysing data, deriving insights, and defining appropriate actions

  • Experience managing all aspects of marketing including planning, audience acquisition, pipeline creation, digital programs, partner marketing, events (digital and physical), reporting, as well as agency and budget management

  • Familiarity with marketing automation systems, preferably Marketo

  • Exceptional organisational and project management skills and high attention to detail – artfully managing multiple programs to deadlines and budget

  • Ability to work effectively and collaborate with internal cross-functional teams to deliver programs that drive results

  • Being collaborative with excellent written, verbal, presentation, and influencing skills

  • Self-starter who thrives in a fast-paced, SaaS technology environment

  • Fluency in English

  • University degree in marketing, business, or communications

Dynatrace believes that potential is defined by more than qualifications or background. If you're passionate about this job, working in a tech environment, and are eager to learn, we invite you to apply.

Why you will love being a Dynatracer

  • Dynatrace is a leader in unified observability and security.

  • We provide a culture of excellence with competitive compensation packages designed to recognize and reward performance. 

  • Our employees work with the largest cloud providers, including AWS, Microsoft, and Google Cloud, and other leading partners worldwide to create strategic alliances.

  • The Dynatrace platform uses cutting-edge technologies, including our own Davis hypermodal AI, to help our customers modernize and automate cloud operations, deliver software faster and more securely, and enable flawless digital experiences.

  • Over 50% of the Fortune 100 companies are current customers of Dynatrace.

Discover more

About Dynatrace

Dynatrace exists to make software work perfectly. Our platform combines broad and deep observability and continuous runtime application security with advanced AIOps to provide answers and intelligent automation from data. This enables innovators to modernize and automate cloud operations, deliver software faster and more securely, and ensure flawless digital experiences.

We're an equal opportunity employer and embrace all applicants. Dynatrace wants YOU—your diverse background, talents, values, ideas, and expertise. These qualities are what make our global team stronger and more seasoned. We're fueled by the diversity of our talented employees.

More information

Dynatrace LLC (Dynatrace) does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any Dynatrace employee. Dynatrace will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Dynatrace.

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