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Customer Marketing Manager

Company Description

Dynatrace exists to make the world’s software work perfectly. Our unified software intelligence platform combines broad and deep observability and continuous runtime application security with the most advanced AIOps to provide answers and intelligent automation from data at an enormous scale. This enables innovators to modernize and automate cloud operations, deliver software faster and more securely, and ensure flawless digital experiences. That is why the world’s largest organizations trust Dynatrace® to accelerate digital transformation.

Job Description

It’s never been more important to create strategic relationships between customers and the companies that serve them to ensure that customers are recognizing value from their investments, adopting new functionality, and serving as an advocate for the company. 

The Customer Marketing Manager at Dynatrace is responsible for defining, executing, analyzing and managing the post-sale customer journey with a maniacal focus on driving customer growth and expansion, owning the cross- and up-sell strategy for the organization. This person is a strategic partner to every department, thinking long-term and is responsible for developing global, cross-functional strategies that impact customer growth and expansion revenue. 

This strategic role is charged with helping Dynatrace maintain (and continue to gain) a competitive edge in the market. The right candidate will have skills that span from strategic market and data analysis to creating engaging marketing and adoption programs. This person builds strong relationships with customers through engaging marketing campaigns and creates value realization programs that span the entire organization.  While this person needs to work independently, they know how to collaborate with other departments to create a great customer experience and achieve business goals. 

This is the right role for a natural storyteller and full-stack marketer who is excited by the prospect of owning how Dynatrace drives customer growth/expansion. 

Key Responsibilities: 

  • Build global expansion programs -- including messaging, content strategy and development, across a variety of channels (direct email, LinkedIn programs, in-product Marketing, etc.) -- measured by increased expansion revenue and module adoption. 

  • Develop data-driven analyses of customer sentiment to determine where to focus to have the most impact on customer expansion. 

  • Connect with customers to ensure continued value and success throughout the relationship lifecycle. 

  • Capture customer feedback in a meaningful and quantifiable fashion, using it to inform product roadmap development, sales strategy, and customer success programs.


  • Bachelor's degree in marketing, business, or communications.  MBA strongly preferred. 

  • 5-7 years of enterprise marketing experience; strong preference for SaaS and B2B experience. Customer marketing and/or Product Marketing experience is strongly preferred. Experience with Digital and/or Demand Generation a big plus. 

  • Data-driven marketing approach -- analyzing data, deriving insights and designing appropriate actions -- along with the ability to grasp and translate technical capabilities into business benefits. 

  • Experience in developing customer messaging and translating complex technology to compelling stories. 

  • Experience creating and executing marketing campaigns and programs that drive measurable customer engagement. Experience with marketing automation, in particular Marketo, a plus. 

  • Ability to work effectively and collaborate with internal cross-functional teams and external customers to drive results. 

  • Strong customer focus and business orientation, with ability to engage senior executives through professional communications. 

  • Strong analytical skills combined with an attention to detail. 

Additional Information


All your information will be kept confidential according to EEO guidelines.

We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law.  If your disability makes it difficult for you to use this site, please contact recruiting@dynatrace.com. Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law/EEO is the Law Supplement. To be considered for this position, please upload your resume/CV.

Dynatrace requires all US employees, contractors or guests entering a US office or event to register with the CLEAR app with their vaccination information or self-certify that they have tested negative for Covid-19 within 48 hours prior to arrival.

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