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Field Marketing Manager (Remote, Detroit)

Your role at Dynatrace

Dynatrace is seeking a highly charged and passionate Field Marketing Manager – Public Sector to join our North America field marketing organization.  This person will need to have a deep understanding of metrics and data to inform the building and execution of public sector campaigns, programs, and events. He/she will work hand in hand with the Federal, State, and Local sales teams on regional campaign ideation, strategizing, planning and execution.

The ideal candidate will have a results-driven mindset with a proven ability to maintain successful relationships with sales and translate business needs to marketing program and pipeline. Successful candidates will be passionate about demand and lead generation that converts!


  • Champion the activation of global demand generation programs within the public sector market to uncover new pockets of interest within target accounts

  • Balance out-of-the box thinking with proven best practices to plan and execute a set of account-based marketing programs that move identified opportunities forward to close

  • Own development and successful execution of targeted marketing programs that include but are not limited to events, webinars, demand campaigns/nurture programs, digital advertising, social media, etc.

  • Deep knowledge of measurement and analytics understanding how activity and performance are measured and reported, and how to generate plans based on the metrics

What will help you succeed

Minimum Requirements

  • Bachelors Degree or relevant experience

Preferred Requirements

  • 5-7+ year experience in building and executing integrated campaigns across multiple marketing tactics and platforms across new logo account base (working in ABM is a plus) within the Federal and/or State or Local Government

  • Bachelor’s degree in marketing, business, communication, computer science, or relevant field of study preferred. Relevant work experience is required

  • A track record of partnering with sales to build pipeline and drive bottom line results

  • Experience with analytical tools and ability to dive deep into metrics and reporting

  • Track and report on various aspects of campaign effectiveness indexing on Qualified Sales opportunities

  • Strong execution capability with highest standards in driving results

  • Experience working within a matrix environment to drive program creation and success

  • Understanding of integrated marketing and the entire marketing mix

  • Highly strategic, consultative player who can plan (think) and execute (do)

  • Ability to think outside of the box and innovate the art of marketing

  • Proven track record managing multiple priorities with cross-functional teams

  • Ability to articulate and present plans teams and confidence in communicating with senior level sales

Why you will love being a Dynatracer

  • DOE, annual salary $115K - $140K plus Health, Dental, Life, STD, LTD, 401k, PTO. Total compensation may vary depending on candidate experience, education and location.

  • All your information will be kept confidential according to EEO guidelines.

Discover more

About Dynatrace

Dynatrace exists to make the world’s software work perfectly. Our unified software intelligence platform combines broad and deep observability and continuous runtime application security with the most advanced AIOps to provide answers and intelligent automation from data at an enormous scale. This enables innovators to modernize and automate cloud operations, deliver software faster and more securely, and ensure flawless digital experiences. That is why the world’s largest organizations trust Dynatrace® to accelerate digital transformation.

We're an equal opportunity employer and embrace all applicants. Dynatrace wants YOU—your diverse background, talents, values, ideas, and expertise. These qualities are what make our global team stronger and more seasoned. We're fueled by the diversity of our talented employees.

More information

Dynatrace LLC (Dynatrace) does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any Dynatrace employee. Dynatrace will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Dynatrace.

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