Lead Product Marketing Manager (Remote, United States)

Dynatrace is looking for a Lead Product Marketing Manager to drive the continued acceleration and adoption of cloud-native solutions among the development audience. Reporting to the Director of Product Marketing, Cloud Native Development, this role will drive alignment and results consistently, working closely with a highly cross-functional team across marketing, product, sales, and services.

The role will coordinate, orchestrate, and deliver required assets across the entire product lifecycle, from solution validation to launch and post-launch enablement and growth. This individual will also play a key role in expanding Dynatrace’s developer marketing program. Dynatrace is looking for an experienced B2B product marketer with strong technical fluency and knowledge of the development audience.

Responsibilities: 

• Go-to-market planning: Create and consistently deliver go-to-market plans for individual products within the cloud-native solutions for the developer audience solution area.

• Messaging, positioning, and persona development: Ensure high-quality and current assets are shared across key stakeholders in marketing, product, and the field. (This includes, but is not limited to, messaging, positioning, personas, etc.)

• Go-to-market orchestration: Coordinate go-to-market activities across product management, marketing, and field-facing teams, acting as the connective tissue to ensure relevant information is consistently shared with relevant stakeholders.

• Content: Create product-related content to support each stage of the funnel, demand generation, and customer marketing campaigns and efforts.

• Sales enablement: Set schedules and deliver regular enablement and training for sales on product updates, pricing and packaging, competitive campaigns, thought leadership, etc.

• Competitive: Collaborate with the competitive intelligence team to stay on top of the competition among the cloud-native audience.

• Conference: Attend conferences, deliver speaking events and webinars, serving as the SME as needed.

• Developer Marketing: Support the expansion of the developer marketing program, helping coordinate and collaborate across a variety of departments, from marketing and events, content, developer relations, etc.

• Reporting: Collaborate and provide input on KPIs and goals for product lines, and report regularly on progress.