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Senior Marketing Analyst, Insights & Reporting

Company Description

Dynatrace provides software intelligence to simplify cloud complexity and accelerate digital transformation. With automatic and intelligent observability at scale, our all-in-one platform delivers precise answers about the performance and security of applications, the underlying infrastructure, and the experience of all users to enable organizations to innovate faster, collaborate more efficiently, and deliver more value with dramatically less effort. That’s why many of the world’s largest organizations trust Dynatrace®️ to modernize and automate cloud operations, release better software faster, and deliver unrivaled digital experiences.

Job Description

Dynatrace is looking for a Senior Marketing Analyst to join our global Marketing Analytics team. This is a new role on our fast-growing marketing team reporting to the Director of Marketing Analytics & Operations. You will play a critical role in building a culture of data-driven decision making across our Marketing and SDR teams. You will also be responsible for contributing to the strategy and planning of the Marketing team by providing business-critical insights and ensure cross-functional alignment of goals and execution.  

In this role you will use your technical skills, business acumen and communication skills to generate ideas that drive growth, while maintaining a high bar for thoughtful, impactful analyses. Successful candidates will have experience and understanding of Marketing, Sales measurement and analytics. This includes B2B inbound lead funnel, funnel analysis, creation of opportunities, and sales performance analysis. Additionally, the ability to work collaboratively and drive participation, engagement with marketing, sales and other internal stakeholders will be vital to this role. 

Responsibilities:

  • Develop measurement frameworks and learning agendas to report on the performance of key marketing & communications initiatives holistically. Understand drivers behind results and connect the dots to uncover insights and create a complete story 

  • Design, develop, implement & maintain intuitive dashboards designed for easy consumption by business stakeholders 

  • Use visualization and storytelling techniques to socialize success, key learnings, conclusions, and implications if any to the marketing strategy 

  • Provide supporting evidence and insights towards the strategic approach in planning 

  • Working together with the marketing, SDR and other analytics teams, translate into and develop marketing and communications plans to deliver on the business objectives 

  • Provide strategic insights to Executive staff and Marketing Management on a weekly and quarterly basis through executive reporting and in-person presentations when needed 

Qualifications

  • Inquisitive nature and problem solver 

  • Experience working with qualitative and quantitative data 

  • 5+ years of experience in a sales/marketing analytics role 

  • 3+ years of experience with Salesforce 

  • Strong experience with Tableau or similar BI & data visualization tools 

  • Deadline driven and strong attention to detail 

  • Strong understanding of the Marketing/Sales processes 

  • Ability to develop and deliver executive level presentations  

  • Ability to think strategically but execute tactically 

  • Ability to collaborate and communicate with various stakeholders at all levels 

Preferred Qualifications:

  • Experience with Marketo or similar marketing automation platforms 

  • Experience working with predictive analytics and attribution models 

  • Experience working with Alteryx or similar ETL platforms 

  • Experience working as part of a fast paced, global team 

  • Advanced degree in marketing/business analytics, statistics, mathematics, or related field of study 

Additional Information

All your information will be kept confidential according to EEO guidelines.

 

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We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law. If your disability makes it difficult for you to use this site, please contact recruiting@dynatrace.com. Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law/EEO is the Law Supplement. To be considered for this position, please upload your resume/CV.

Note to Recruiters and Placement Agencies: Dynatrace LLC (Dynatrace) does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any Dynatrace employee. Dynatrace will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Dynatrace.