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Principal Visual Designer (m/f/x)

The Principal Visual Designer role at Dynatrace is a high-impact position focused on leading the evolution of the company's identity and design language. As part of a team of visual designers, you will collaborate with cross-functional teams to create cohesive and innovative experiences. Your responsibilities include setting design direction, delivering outstanding presentations, and driving the continuous development of the design language. Success in this role involves pioneering new expressions, influencing creative direction, and creating consistent and impactful experiences across the company's solutions.

Your role at Dynatrace

At Dynatrace, our mission is to deliver answers and intelligent automation from data. As the Principal Visual Designer on our Design Language team, you will help us achieve that mission in a high-impact, high-visibility role designing the next generation of our product.  

Your leadership will drive what is next in the evolution of our identity and expression. You will lead a group of visual designers (typography, motion design, illustration, iconography). Together, you will partner with the Design System team, the Platform UI team, and the Experience Design leadership to evaluate, envision, and expand our identity and design language.

Your team will also work on highly conceptual, future-forward designs and concepts under your guidance.  

Success in this role is envisioning, delivering, and continuously pushing the future of our visual identity as a living, breathing system. You will pioneer new expressions that connect and span our family of capabilities and solutions, pushing forward possibilities. This work will set the bar for high-quality expression, influence creative direction, inform our product design language and design system, and create more consistent and cross-solution experiences at every touchpoint. 

Your role  

  • Head up the direction, development, standards, and documentation of our identity, inclusive of personality, voice and tone, and visual language. 

  • Guide and direct delivery of cohesive, end-to-end experiences, ranging from small, signature moments to holistic scales.

  • Collaborate with Experience Design leadership to establish effective processes, methods, and culture for the continuous development of our design language.

  • Deliver outstanding presentations, moving people toward what is next through thoughtful, inspiring content, design, and storytelling.

  • Work alongside the UX Director for Platform in driving staffing for the practice — including planning teams for upcoming programs and adjusting resources as necessary on current projects.

  • Support the UX Director for Platform in recruiting, and developing their practice team and creative discipline, setting clear goals, defining career paths, and creating development opportunities.

  • Lead, coach, inspire and motivate the creation and delivery of truly remarkable, influential, and impactful work.  

What will help you succeed

  • Bachelor's degree or equivalent related professional experience, along with 10+ years of proven experience in brand and identity design, design strategy, experience strategy, design thinking, and human-centered design.

  • Executive-level communication, presentation, storytelling, influence, and interpersonal skills.

  • Deep familiarity with identity and experience design in digital products and services and the ability to inject fresh ideas into a world-class experience design organization.

  • Able to balance methodological rigor with scrappiness and urgency.

  • Towering strengths in conceptual thinking and creative problem-solving.

  • Extraordinarily skilled in both written and spoken communication.

  • Experienced in the scale and implementation of design language systems.

  • An exceptional portfolio demonstrating all of the above. 

Dynatrace believes that potential is defined by more than qualifications or background. If you're passionate about this job, working in a tech environment, and are eager to learn, we invite you to apply.

Why you will love being a Dynatracer

What's in it for you? 

  • A one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly.  

  • Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research.  

  • Working models that offer you the flexibility you need, ranging from full remote options to hybrid ones combining home and in-office work.  

  • A team that thinks outside the box, welcomes unconventional ideas, and pushes boundaries.   

  • An environment that fosters innovation, enables creative collaboration, and allows you to grow.  

  • A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals.   

  • A truly international mindset with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us all  

  • A culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team.    

  • A relocation team that is eager to help you start your journey to a new country, always there to support and by your side.  If you need to relocate for a position you are applying for, we offer you a relocation allowance and support with your visa, work permit, accommodation, language courses, as well as a dedicated buddy program.

When applying for this role, please include a link to an online portfolio showing a few selected projects you worked on in the past — clearly outlining the problems and/or business opportunities taken on with your work, as well as your role and specific responsibilities as part of a multidisciplinary team. That should mostly touch on the process applied to find solutions and overcome obstacles, rather than focusing just on visual polish and final deliverables. 

Please kindly apply with both your resume and portfolio in English. 
We would highly appreciate a cover letter. 

Compensation and rewards  

  • We offer a competitive salary with a minimum salary of € 75,000 gross per year based on full-time for this position. The final offer could be higher in line with qualifications and experience. 

  • We offer attractive compensation packages and stock purchase options with numerous benefits and advantages.    



Discover more

About Dynatrace

Dynatrace exists to make the world’s software work perfectly. Our unified software intelligence platform combines broad and deep observability and continuous runtime application security with the most advanced AIOps to provide answers and intelligent automation from data at an enormous scale. This enables innovators to modernize and automate cloud operations, deliver software faster and more securely, and ensure flawless digital experiences. That is why the world’s largest organizations trust Dynatrace® to accelerate digital transformation.

We're an equal opportunity employer and embrace all applicants. Dynatrace wants YOU—your diverse background, talents, values, ideas, and expertise. These qualities are what make our global team stronger and more seasoned. We're fueled by the diversity of our talented employees.

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Dynatrace LLC (Dynatrace) does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any Dynatrace employee. Dynatrace will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Dynatrace.

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