Brand & Experience Director

Your role at Dynatrace

The Director of Brand Strategy & Management will lead the development, execution, and governance of the global Dynatrace brand. This role defines how our brand shows up — across audiences, markets, and moments — ensuring we are consistently understood, remembered, and preferred in a crowded category.

This is a hands-on leadership role responsible for shaping the brand strategy, evolving our brand architecture, and translating strategy into world-class campaign expressions in addition to building a brand management function to ensure that employees, partners, and vendors understand and consistently represent the Dynatrace brand in all visual and verbal expressions.

Key Responsibilities

• Brand Strategy & Positioning: Evolve and maintain a unified strategy that defines long-term direction and purpose of the brand and articulates what the brand stands for, who it serves, and its differentiation among competitors.

• Campaign Platform Leadership: Develop GTM plans for the brand to reinforce positioning and respond to competitive and cultural context

• Brand Architecture: Define and manage how products, capabilities, and innovations roll up into a cohesive brand system.

• Brand Governance: Partner with internal creative teams and agencies to ensure consistency in the brand expression: look, feel, voice, and tone across all touchpoints.

• Internal Brand Engagement: Ensure employees are aligned and inspired through clear brand storytelling; develop enablement tools and activation programs that drive employee alignment and advocacy

• Measurement & Optimization: Define and track brand health metrics and campaign effectiveness; translate insights into actionable improvements.

• Cross-Functional Leadership: Collaborate across product, demand generation, comms, customer marketing, and executive leadership to align brand efforts and amplify impact across the business.

What will help you succeed

Minimum Requirements :

• 10+ years of brand strategy experience, marketing, product marketing, or product management  in B2B companies

   Excellent written, verbal communication and interpersonal skills 

Preferred Requirements

• Demonstrated success leading the development of brand go-to-market strategy and execution to make measurable positive impact on brand awareness and consideration

• Proven success developing and scaling brand strategies across multiple audiences

• Deep understanding of category dynamics in enterprise software, observability, or adjacent markets

• Exceptional strategic thinking, stakeholder management, and storytelling skills

• Experience managing global brands, with an eye for both consistency and local nuance

• Experience building and leading teams – or demonstrated readiness to take on team leadership – as the function scales

Why you will love being a Dynatracer

• A one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly.

• Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research.

• A team that thinks outside the box, welcomes unconventional ideas, and pushes boundaries. 

• An environment that fosters innovation, enables creative collaboration, and allows you to grow.

• A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals. 

• A truly international mindset with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us all

• A culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team.