Lead Demand Generation Marketing Manager

Your role at Dynatrace

As the program lead for the Cloud and AI Workloads integrated campaign, you’ll play a vital role in shaping and executing cross-functional, high-impact program(s) related to cloud native observability, AI observability, and observability for developers. Collaborating with global teams across growth, product marketing, marketing operations, and sales development. Expected to lead the charge in developing strategies that accelerate pipeline and drive business growth for various GTM programs supporting Cloud and AI workloads global campaign.

Responsibilities:

Develop targeted programs that address objectives, deliver messaging, and respond to market needs.

Drive the success of your programs by fostering engagement with key personas and accelerating pipeline growth.

Strategize, execute, and optimize program tactics across channels like webinars, email marketing, paid digital, and more.

Arm cross-functional teams with program materials for scalability across GEOs.

Execute engaging program packages partnering with product and content marketing, including promotional content, landing pages, email campaigns, banners, and other assets.

Collaborate with digital, marketing operations, and sales development teams to create effective follow-up plans.

Qualifications

Proven experience in program management, campaign marketing and particularly in highly cross-functional environments.

Experience with Salesforce, Marketo and other marketing tools a plus.

Results-driven, with a passion for building integrated marketing programs.

Excellent written and verbal communication skills

4-6 years in Marketing Campaigns or Programs

Background customer marketing, customer lifecycle, and/or product lead growth

What will help you succeed

Minium Requirments

• 4-6 years in Marketing Campaigns or Programs

Preferred Requirements

• Background customer marketing, customer lifecycle, and/or product lead growth

• Proven experience in program management, campaign marketing and particularly in highly cross-functional environments.

• Experience with Salesforce, Marketo and other marketing tools a plus.

• Results-driven, with a passion for building integrated marketing programs.

• Excellent written and verbal communication skills

Why you will love being a Dynatracer

• A one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly.

• Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research.

• A team that thinks outside the box, welcomes unconventional ideas, and pushes boundaries. 

• An environment that fosters innovation, enables creative collaboration, and allows you to grow.

• A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals. 

• A truly international mindset with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us all

• A culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team.