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Principal Global Advocacy Manager (Remote, United States)

Your role at Dynatrace

Are you passionate about customer stories and driving impactful narratives? At Dynatrace we believe our value shines brightest through our customers’ voices -- from global integrated campaigns to product launches and strategic events. In this role, you’ll help identify, nurture, and amplify the voices and experiences of our most passionate customers.

The Lead Global Advocacy Manager at Dynatrace is responsible for recruiting and enabling customers to share their stories in mutually beneficial ways.  Success in this role requires a collaborative and strategic partner with experience interacting and building relationships with customers, executives, marketing and sales.


  • Work closely with sales, customer success, and product teams to identify, build, and maintain strong customer advocate relationships.

  • Lead our creative agencies in building and designing compelling and value based stories in creative, engaging formats including case studies, blogs, paid articles, videos, etc.

  • Engage routinely with sales, executives, and our customers to keep a pulse on the market and generate the most impactful stories.

  • Act as internal evangelist, driving awareness and adoption of customer story assets and increasing customer advocate nominations

  • Manage set of technology platforms to automate, scale and distribute content

  • Co-lead speaker management for strategic Dynatrace events – from identification, to on-site management and post-event communications

  • Compile monthly & quarterly results to track effectiveness of program

What will help you succeed

Minimum Requirements:

  • Bachelor's degree in marketing, business, or communications or similar 

  • 7+ years of customer advocacy experience; Strong preference for SaaS and B2B experience.

Preferred Requirements:

  • Demonstrated success delivering compelling customer stories and related content—ability to share published examples a plus

  • Excellent written and verbal communication skills

  • Experience with Salesforce, Highspot, SlapFive and/or other advocacy, reference and marketing systems a plus

  • Strong editorial skills preferred

Dynatrace believes that potential is defined by more than qualifications or background. If you're passionate about this job, working in a tech environment, and are eager to learn, we invite you to apply.

Why you will love being a Dynatracer


  • Dynatrace is a leader in unified observability and security. 

  • We provide a culture of excellence with competitive compensation packages designed to recognize and reward performance. 

  • Our employees work with the largest cloud providers, including AWS, Microsoft, and Google Cloud, and other leading partners worldwide to create strategic alliances. 

  • The Dynatrace platform uses cutting-edge technologies, including our own Davis hypermodal AI, to help our customers modernize and automate cloud operations, deliver software faster and more securely, and enable flawless digital experiences.

  • Over 50% of the Fortune 100 companies are current customers of Dynatrace.

DOE, annual salary is $130 - 175K plus Health, Dental, Life, STD, LTD, 401k, PTO. Total compensation may vary depending on candidate experience, education and location. 


Discover more

About Dynatrace

Dynatrace exists to make software work perfectly. Our platform combines broad and deep observability and continuous runtime application security with advanced AIOps to provide answers and intelligent automation from data. This enables innovators to modernize and automate cloud operations, deliver software faster and more securely, and ensure flawless digital experiences.

We're an equal opportunity employer and embrace all applicants. Dynatrace wants YOU—your diverse background, talents, values, ideas, and expertise. These qualities are what make our global team stronger and more seasoned. We're fueled by the diversity of our talented employees.

More information

Dynatrace LLC (Dynatrace) does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any Dynatrace employee. Dynatrace will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Dynatrace.

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